Animal Victory was founded in 2019 by Janelle Babington, who recognized a powerful opportunity to unite animal lovers through social media to fight cruelty. She saw that online communities could become a collective force for change — demanding investigations, accountability, and justice for abused and neglected animals.
Together with Penny Eims, a veteran journalist and animal advocate with more than 20 years of experience, Janelle combined expertise in rescue operations, research, writing, and technology to bring Animal Victory to life.
Their shared compassion and unwavering dedication have built a purposeful petition platform that empowers people everywhere to take action, raise awareness, and help reduce animal mistreatment. Their inspiring journey stands as a testament to their love for animals and their lifelong commitment to justice and compassion.
Our team is made up of dedicated, compassionate advocates who value animals over profit and share one unified goal: to collect as many signatures as possible to persuade officials to investigate alleged cases of animal abuse and seek the maximum punishment for convicted abusers.
Together, we combine our expertise in research, writing, media, and outreach to amplify the voices of thousands who stand for justice and compassion for all animals.
Animal Victory creates and hosts online petitions advocating for investigations from alleged animal abusers in addition to the strictest punishment for convicted animal abusers.
Our Mission is to raise awareness of animal cruelty crimes through the use of petitions and gather as many signatures as possible to present to officials and the authorities to investigate animal abuse crimes and push to secure the maximum punishment for convicted animal abusers.
Our vision is to create a world where animals are treated with compassion and respect.
Animal Victory conducts research and provides updates on animal abuse cases to keep the public informed. We create petitions for many of these cases, using social platforms to engage individuals passionate about animal welfare. Our aim is to collect signatures, leveraging our collective voice’s strength to urge officials to conduct thorough investigations of each case and impose the most severe punishment possible for confirmed abusers.
We will maintain and promote/advertise the petition for as long as possible to gather as many signatures as we can. We closely monitor the developments of the story to determine when the case will be taken to court. At that point, we forward the signatures to the relevant authorities, prosecuting attorneys, judges, decision-makers, and anyone else involved in the case, including news outlets.
Our organization operates as a for-profit business, but functions much like a non-profit with a social mission. When we initiate a petition, any contributions or donations received are used to promote the petition, with the goal of obtaining as many signatures as possible. Our expenses, including the online platform, newsletter costs, protest materials, and other business requirements for publishing and promoting the petition, are covered by these funds. Animal Victory also allocates a portion of contributions from various petition campaigns to provide reward funds, donations, or direct aid to organizations and/or individuals who have utilized our services or been involved with specific petitions on a case-by-case basis.
Donations for petition work are not tax-deductible, but we provide a solution through our subsidiary, the Animal Victory Disaster and Abuse Fund (AVDAF). AVDAF is a registered non-profit 501(c)(3) organization that shares operating costs with our main affiliate, Animal Victory. By sharing overhead marketing and website expenses, both organizations can save money and effectively promote animal welfare issues. This cooperation enables us to attract a larger audience and gain more exposure for our cause. For those looking for a tax deduction while supporting our petition work, donations can be made through AVDAF, creating a beneficial situation for all.
Read more about our non-profit organization here: www.animalvictoryfund.org
Animal Victory is a mission-driven organization with a specific objective, centered on benefiting society and animals, rather than focusing on financial gain for owners and shareholders. The .org in our domain symbolizes our commitment to social responsibility. This is the essence of our identity. Conversely, .com implies an exclusive focus on profit. In essence, we chose .org as it aligns with our social responsibility to better the world for animals, and aids us in achieving our goals, which include donating a substantial part of our revenue.
Donations for petition work are not tax-deductible, but we provide a solution through our subsidiary, the Animal Victory Disaster and Abuse Fund (AVDAF). AVDAF is a registered non-profit 501(c)(3) organization that shares operating costs with our main affiliate, Animal Victory. By sharing overhead marketing and website expenses, both organizations can save money and effectively promote animal welfare issues. This cooperative enables us to attract a larger audience and gain more exposure for our cause. For those looking for a tax deduction while supporting our petition work, donations can be made through AVDAF, creating a beneficial situation for all.
Read more about our non-profit organization here: www.animalvictoryfund.org
People often ask, “Why do we still need petitions if the abuser has already been charged?”
The answer is simple — because charges don’t guarantee justice.
Too often, prosecutors let animal abusers off with a slap on the wrist or a plea deal, even when the evidence is overwhelming. This leniency happens for many reasons:
Underfunded and overworked courts,
Inexperienced prosecutors who underestimate the seriousness of animal cruelty,
Or officials who still view these crimes as “minor” offenses.
💔 And that’s where petitions make a difference.
When law enforcement, prosecutors, and judges receive our formal letter of intent, paired with a petition carrying thousands of signatures demanding action, it becomes impossible to ignore. These petitions prove that the public is watching — that people care deeply and expect accountability.
Our collective voice has power. It reminds decision-makers that animal cruelty is not a low-level crime — it’s a reflection of violence that often escalates to humans.
Every signature represents one more person saying:
“We see what happened. We care. And we expect justice.”
We’ve all witnessed how public outcry changes outcomes — from protests that shift policies to petitions that force re-sentencing and legislative reform.
✍️ Petitions work because silence never does.
Provides for felony charges, fines, and up to seven years in prison.
As of November 2019, the PACT Act was approved, meaning all 50 states have now enacted felony penalties for certain forms of animal abuse. However, each state determines what constitutes cruelty and the penalties for committing the cruelty. Furthermore, just because an abuser is charged with a felony, it doesn’t mean they are going to get the maximum jail time associated with a felony. Trying to ENFORCE the appropriate “felony” punishment charge can be very difficult. Many courts are underfunded and overwhelmed with an excessive number of cases. Because of this, oftentimes they get pled down to a lower chargeable offense to not have to go to trial; (it saves resources.) Therefore, most of these abusers get off with a slap on the wrist, perhaps some community service, and a small fine. Before long, they are back to abusing animals. The purpose of the petitions is to create pressure on the authorities, prosecuting attorneys, and judges not to follow the lesser offense practice. In all cases, authorities can’t ignore the fact that tens of thousands of signatures and comments have been presented to them through a petition.
Why Animal Victory’s Petitions Are Different
Bottom line: Animal Victory’s use of videos (with warnings, non-autoplay, and for advocacy/legal accountability) is well within protected activity under the PACT Act’s exceptions.
Since its inception in 2019, Animal Victory has achieved an average success rate of approximately 30%. Each year, we enhance our ability to quickly adapt to changing circumstances, maintaining resilience and effectiveness. We improve our capacity to gather and analyze data, enabling us to make informed decisions, measure impact, and optimize our campaigns. Additionally, we develop more innovative, resourceful, and effective strategies, while continuously expanding our subscriber base.
Click here for Victories.
At times, our petition outcomes do not align with what we planned or expected. Navigating the legal system can be challenging, particularly when faced with issues such as underfunded courts, inexperienced prosecutors, and people who do not value animals. However, it only fuels us to fight harder.
1. We will continue to collaborate with organizations and other advocacy groups to build a stronger coalition and amplify our message.
2 . We will also continue to engage the public: using social media to build a community of supporters who can help spread our message and mobilize when needed.
Our expanded knowledge and efforts, coupled with your support, will make a significant difference in the fight for animal welfare and rights, ensuring that one day the respect and legal protections they need become a reality.
Animal Victory indeed gives back significantly. We use a portion of the contributions from our petition campaigns to fund rewards or donations. These are given to organizations or individuals who have sought our services or have participated in petitions on a case-by-case basis.
Click here for Beneficiaries.
Our mission is clear: to create real change that protects animals from cruelty and demands accountability for abusers.
Yet time and time again, we see animal abusers walk free — crimes dismissed, cases dropped, and sentences so lenient they’re almost meaningless. How can change happen if cruelty goes unpunished?
We’re tired of watching violent offenders get a slap on the wrist while innocent animals suffer. Every petition we publish represents thousands of voices demanding justice. Each signature tells the courts, judges, and lawmakers that we are done accepting excuses and plea deals.
🐾 Recent cases that show how broken the system is:
June 2023: Justin Reilly Belton knowingly mutilated four innocent puppies — cutting off their paws and tails — yet was found not guilty and walked away without a single day of punishment.
September 2022: Amber Rose proudly bragged online about “smoking” a husky dog she thought was a wolf. Her “sentence”? Six months deferred and an online hunter safety class—no jail time. No justice.
Indiana, 2024: Charges dropped after a man was caught on video beating his dog with a belt — the case dismissed due to “insufficient evidence,” despite the footage being clear.
Florida, 2023: A woman abandoned 23 cats to die in sweltering heat — she was fined $250 and allowed to adopt animals again within a year.
💔 These cases make us fight harder. Because every time an abuser walks free, another animal is at risk.
Judges have the power to impose real punishment — jail time, not probation. We know cruelty doesn’t stop with animals — research shows a direct link between animal abuse and domestic violence. Protecting animals means protecting communities.
🙏 Our collective voice matters. Each signature is one more person standing up and saying, “No more excuses. No more cruelty. No more leniency.”
Together, we can push for real change — for laws that protect the voiceless, and for a justice system that finally takes animal cruelty seriously.
(Note: Petitions may be ended or removed if new evidence shows an accused person’s innocence. We always share the truth as new facts emerge.)
Sometimes, we are asked why we share animal abuse videos and graphic animal pictures, and some people express concerns that animal abusers might get ideas from them. 
While some may question our motives, there is no scientific research suggesting that watching abuse videos from animal advocates directly leads to animal abuse by viewers. In fact, most research indicates the opposite: exposing the public to the realities of animal cruelty aims to increase awareness, empathy, and advocacy efforts to prevent abuse.
Witnessing actual abuse can shock people into recognizing the severity of the problem and motivate them to take action, such as signing petitions, contacting authorities, or spreading the message. Outrage often leads to action!
If we didn’t see them, we wouldn’t know this abuse exists —
Consequently, if we don’t share these experiences, how will you know what’s happening? How will we create change?
We understand that watching these videos can be horrific, and you are not obligated to view them if they cause distress.
We’ve realized that cute, fuzzy pictures of dogs and cats do not accurately reflect the harsh reality of the cases we report, and authorities must see the factual evidence.
As animal abuse petitioners and news reporters, our primary goal is to gather as many signatures as possible. We aim to report the news as accurately as possible, using the evidence we receive to pressure authorities into conducting investigations and seeking the maximum punishment. 
Our dedicated team at Animal Victory works tirelessly to combat animal abuse. Our skilled petition writer, Penny Eims, along with Pierina Romero, Jan Karpel, Kelley Kite, and our hand-in-hand affiliate, news reporter Paul Mueller, collaborate to achieve this mission.
I hope this information is helpful. Please continue to join us in signing, sharing, and commenting on these petitions and stories. We will continue to welcome your suggestions and insights on how we can collaborate to create a better world for animals. 
Your support means everything to us. Without YOU, the animals lose.
We include videos of animal abusers in our petitions because the truth needs to be seen to be understood.
These videos are often the only undeniable evidence of what the animal endured — and they show the cruelty in a way that words alone cannot.
Here’s why they matter:
Many cases are minimized or dismissed unless there is clear, graphic proof.
Video evidence forces the legal system to confront the reality of what the abuser did.
When supporters see the suffering with their own eyes, they recognize the urgency.
It transforms anger into signatures — and signatures into pressure.
Videos help demonstrate patterns of violence and a clear danger to animals (and often people).
This documentation strengthens our demands for harsher charges, higher bail, or stricter sentencing.
Without visual evidence, abusers often claim:
“It wasn’t that bad.”
“The animal wasn’t hurt.”
“It was an accident.”
Video removes all doubt.
Petitions are powerful because people see what happened and refuse to stay silent.
The visuals turn a private act of violence into a public demand for accountability.
Whether it’s a one-time or monthly gift, you will provide the support needed for abused children seeking justice as well as the help needed to raise the bar for animal welfare in the courtroom.
Be their CHAMPION today.
Whether it’s a one-time or monthly gift, you will provide the support needed for abused animals seeking justice as well as the help needed to raise the bar for animal welfare in the courtroom.
Be their CHAMPION today.
Whether it’s a one-time or monthly gift, you will provide the support needed for abused animals seeking justice as well as the help needed to raise the bar for animal welfare in the courtroom.
Be their CHAMPION today.
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