California CEO Caught On Video Abusing Puppy: Sign For Punishment!

Published: September 21, 2020 at 08:24 AM Author: Penny Eims

The CEO at a California environmental consulting firm was caught on surveillance video abusing his four-month-old puppy, Bici. The man is identified as Jeffrey Previte, and the incident took place on August 22 at the Seychelle Condominiums building in Santa Monica.

In the video, Previte can be seen jerking the puppy off the ground by his neck and slapping the pup. A concierge filed a report with the building’s management after hearing the puppy’s cries. Previte has claimed that he did nothing wrong, but the company he works for, EBI Consulting, has pulled his profile from its leadership page, and the Santa Monica Police Department has issued a news release stating that the case is under investigation, and information has been submitted to the district attorney for consideration of a charge of malicious mischief against an animal/animal cruelty.

Please sign this petition, which will be presented to officials with our letter demanding that Previte is charged for this cruel incident.

Surveillance video captured Jeffrey Previte’s cruel treatment of his puppy – what has happened to this pup when there were no cameras present? The video evidence from the condominium is damning. Bici was hit, and thrown around by his neck. Previte has faced a deluge of condemnation from animal lovers who have viewed the video, and now he appears to be in “damage control” mode. The Daily Mail reports that he has found a new “loving home” for Bici, and, in his words, “stepped away” from his job with EBI Consulting.

Previte has publicly apologized and expressed “regret” for his conduct. Is it enough? Should the authorities turn a blind eye to this abusive behavior? If you feel that the cruelty exhibited by Previte deserves true punishment, please sign the petition asking for the district attorney to press charges.

This is an ongoing investigation. The Santa Monica Police Department asks for anyone with additional information to call 310-458-8451 or email Reference DR#20-83963.

* Individuals are presumed innocent until proven guilty in a court of law.


Daily Mail


Updated Daily Mail article here

Update 11/6/2020: The Santa Monica City Attorney’s Office charged Previte with one count of animal neglect, a misdemeanor. If convicted, he faces up to six months in county jail and a maximum fine of $500.

Update 9/24/2020: The Santa Monica Police Department issued a release about this ongoing investigation, writing:

At this time, SMPD can confirm what has been shared by many news outlets,” officials said. “Mr. Previte and the animal in question no longer reside in California and have not been in the state since the beginning of our investigation. SMPD Detectives have worked closely with the local agency where the dog resides along with PETA to confirm to the best of their ability that Mr. Previte is no longer in possession of the dog and the dog’s wellbeing.”

SMPD personnel have gathered the necessary information including the online video, interviews with neighbors, acquaintances and other witnesses, and will be presenting all the facts to the filing authority regarding criminal charges.”

Animal Victory will continue to be in contact with the DA or Police and update as needed.

Read our letter to Detective Chabot here


California CEO Caught On Video Abusing Puppy: Sign For Punishment!

34 signatures = 0% of goal

34 Damiano Giustina Sep 18, 2021
33 Kit Dugan Sep 18, 2021
32 Teri Paszotta We need tougher laws, more judges with balls to hand down stiffer sentences & justice to those affected by sick abusers of animals in our communities. It's going on in your city and those that prey on the most vulnerable are WEAK COWARDS & THE LOWEST, POOREST EXCUSE OF BEINGS WALKING THIS EARTH! Sep 17, 2021
31 Ann Freeman Sep 15, 2021
30 astrid suchanek Sep 13, 2021
29 Kennedy Roop Sep 12, 2021
28 Sophie Emlek Sep 09, 2021
27 Stefanie E. Sep 09, 2021
26 Dodie Harrison Sep 08, 2021
25 Ilana Karapetyan Sep 08, 2021
24 Jan Anderson Sep 08, 2021
23 Melissa Curtis Sep 07, 2021
22 Damiano Giustina Sep 07, 2021
21 Beth Wahba Sep 04, 2021
20 Kelly Lagace Sep 03, 2021
19 Brenda Hammond Sep 03, 2021
18 Cecilia Lalinde Aug 29, 2021
17 lara balser Aug 29, 2021
16 Daniel Pawlowski Aug 28, 2021
15 John Santos Aug 27, 2021
14 Corinne Brown Aug 27, 2021
13 Marina Ris Aug 27, 2021
12 Teresa Corner Aug 24, 2021
11 Chinanan K. Aug 24, 2021
10 laura raforth Aug 23, 2021
9 Diane Tabbott Aug 23, 2021
8Anonymous Aug 22, 2021
7Anonymous Aug 22, 2021
6 Gisele Mcloughlin Aug 22, 2021
5Anonymous Aug 21, 2021